????? ?????????? ???????. ???????????-????? ???????????. ??? ????? ????????? ????????? ? ????? ??????? ?????????. ????, ????? ??????????? ????????????. ??????? ??, ??? ???? ?????? ???? ?? ?? ????? ?? ?????. ??, ??? ???????????? ???????? ? ???????? ???????? ??? ??????????? ?????????? ??????? ?? ????? ???????? ? ???? ????? ?????? ??? ??????? ???????,

???????? ????????? ???????. ????? ??? ?????????? ????? ?? ????????. ???? ???? Critical analysis of destination life cycle model of Richard Butler was introduced. The alternative scenarios of destination development and approaches to its life cycle management were proposed on the basis of R. Butler model. ??????????? ???? ?????? ????????? ????????